There is a method to the spamming-madness that infiltrates our email boxes. Microsoft studied the condition and found that, time-and-again the successful spammer emulates a few sound advertising principles. Call it “business smarts,” and give that questionable segment of our marketing industry ill-gotten credit for applying their craft, according to an article in Inc.com, “Secrets of the Email […]

One way to accelerate the success of a telemarketing leads list is to dig deeper in identifying key characteristics of those on the list. Certain contacts may be equally as valuable, but for entirely different reasons. On one and, it's important not to over-think or over analyze one's lists. Nonetheless, here are three subgroups that may allow […]

Remember that email response you received back from the company after you purchased a number of expensive items from their website? Not much to it, right? Maybe a few paragraphs thanking you for the order, and, of course, that visit-our-website line and buy email list as way of driving traffic to their site. Such ‘transactional […]

With B2B email-marketing, it’s more than just list compiling and hoping for the best, once you slap down a few lines of copy about your product or service After all, you’ve always believed that the people you’re emailing to really need what you have to sell, and will readily open your email. That’s a marketing […]

Direct-mail campaigns can really pay off when attention to detail is a major focus of any planning and strategy sessions. But in the rush to get that direct-mail piece moving through the approval hoops, don’t lose sight of a few of these pointers, posted on the BusinessMarketingSuccess.com website, “How to Use Direct Mail to Successfully Grow […]