If you've ever felt that direct mail marketing isn’t bringing a return worth the investment, chances are high that you are making a simple mistake. If you are not using targeted marketing lists you are screwing up your direct mail. A targeted mailing list will ensure that your mailings only reach your market. It may help to use your own best […]

How many times do consumers receive mail that belongs to a person who no longer lives at their address? And how quickly do you think that mail piece get crumpled up and thrown away? As you can imagine, most consumers are programmed to do so instantly. A few consumers actually go through the trouble of […]

Telemarketing means to sell or introduce your product or service to customers over the phone.  Telemarketing has also been known to get a feel for a general population’s interest in a certain service or product as well through survey telemarketing.  In some situations, telemarketing is a company’s sole method used in selling a product or […]