Tips To Improve Your Mortgage Marketing 1. Know Your Audience There are many types of buyers in the mortgage world. The 2 main types of buyers are people that want to refinance their current mortgage loan and new homebuyers. 2. Refinance Borrowers Refinancing borrowers are generally going to be wiser and rate-focused when it comes […]

October 2018 is when Facebook removed several targeting options that made it very easy to reach your perfect customer. One of the reasons they did this was to win back the trust of their users due to the Cambridge Analytica scandal. These partner categories included helpful data such as homeowner status, financial information, purchasing behaviors […]

  With the rapid rise of social media, some wonder if emails, like fax machines, are going to become a thing of the past. While it is true that fax machines are slowly becoming obsolete in the workplace, emails are here to stay. E-mail marketing is in fact a highly effective method of driving conversions […]

There is no debating that Direct mail marketing has been around for a while. The United States Postal Service has been around for 231 years. The Incan Empire had a complex mail delivery system as early as 1438-1533 CE. Humans have always loved communications and gifts in a tangible form delivered right to them. In […]

Our Head of Email Marketing, Dalton Francis, lets us in on his most effective tactic for improving email click-through-rates. Interviewer: We all want those opens and clicks. What is the most effective tactic for improving open and click-through-rates? Dalton: The most effective tactic for improving click-through-rates is proper list segmentation--specifically referring to removal of inactive […]