I had a bad dream last night.  Well, maybe it was more like a nightmare. In my dream, there was no such thing as marketing, advertising, or brands for that matter.  Even word-of-mouth advertising was a totally foreign concept.  Some people might think that a world without advertising would be a dream come true – […]

When it comes to direct mail, nothing annoys me more than receiving letters or postcards about a product or service that is completely irrelevant to my interests and/or demographic.  Call me a direct marketing snob, call me what you will - I’ve got a valid point to make here. Mail offers from local dental clinics, […]

Recent news about the postal rate increase has put a bad taste in the mouth of direct mailers across the country. Some may be entertaining the idea of ditching direct mail altogether in order to pursue a less-expensive marketing channel. According to Henry Schuck, CEO and cofounder of Discover Org, there’s no reason for businesses […]

It doesn’t take rocket science to figure out whether or not your auto dealership’s email marketing strategy is generating the results you need. If your response rates have plateaued, are on a steady decline, or you are receiving an overabundance of unsubscribe requests, these are all good indications that you probably need to make some […]

Happy New Year from your friend’s at List Giant. If you haven’t started using email as a means of marketing or are still on your “winter marketing break”; it’s time for you to wake up and start smelling the response rates. Email marketing is notorious for helping businesses maintain a lasting connection with their audience […]