You can’t build a solid house without the proper foundation.  Believe it, or not the same rules apply for your marketing efforts – without the ground work of knowing your target audience, you won’t get any substantial results. Building a great foundation takes a few factors including identifying and knowing your audience. The largest and […]

A lot people who burn out on something, like their job, figure that it’s time to move on and do something else. We all have that week, that month, or that year where every single thing we’re doing feels like pushing a two-ton boulder up Mt. Everest. The whole grass-is-greener mentality comes in to play […]

In the next weekend or two, my wife and I will be spending a good amount of time cleaning and organizing certain areas of our home.  I’ll be concentrating on getting the backyard spruced up for summer and making sure the garage is organized.  My wife will probably spend most of her time sorting through […]

According to an article on dmnews.com, a 2013 study revealed that 80% of consumers are receiving more marketing messages that include their first and last name than they did five years ago. The study also revealed that 70% of these consumers agree with the following statement: “Many of the personalized messages I receive are annoying […]

Email marketing is an excellent way for companies to generate more leads, retain customers, and build brand awareness.  However, the means by which you approach email marketing will be different than how you approach a direct mail campaign- or any other marketing channel for that matter. To make things simple, let’s compare Email marketing with […]